Enjoy it’s from Europe 2017
CEQ Consorzio Extra Vergine, Italy and QV EXTRA, Spain
Campaign financed with aid FROM THE European Union.
Making Business Happen USA LLC (We) were partners with Making Business Happen, Italy to implement an international program to promote the European Quality Extra Virgin Olive Oil in the US. Our first goal was to empower the knowledge, the learning and the awareness of the features and performances of the quality extra virgin olive oil through engaging the future chefs and food service professionals, bloggers/influencers and importers/distributors/retailers to this mission
The programme we offered included classes for min 30 to max 50 students in a roadshow starting from Chicago, Cambridge, New York and Miami, events, tastings, cooking classes and in store activations were held in the main extra virgin olive oil shopping destinations as Eataly.
Events that took place in the program:
Training classes that were held:
- Chicago – The Ivy Room at Tree Studios
- Cambridge – The Cambridge School of Culinary Arts
- Miami – The Chaplin School of Hospitality & Tourism Management
Dinners that were held:
- Chicago – The Ivy Room at Tree Studios
- Miami – Dolce at The Icon South Beach
Instore promotions that were held:
- Fresh Farms International 20 S Milwaukee Ave, Chicago
- Fresh Farms International 5740 W Touhy Ave, Chicago
- Fresh Farms International 8203 W Golf Rd, Chicago
- Fresh Farms International 8203 W Golf Rd, Chicago
- Convito Cafè and Market Plaza del Lago 1515 Sheridan Road Wilmette, IL
- Eataly Chicago 43 E. Ohio St. Chicago, IL
- Eataly Boston 800 Boylston St, Boston, MA
- Olive Connection 1426 Beacon Street Brookline
- Eataly Flatiron 200 5th Ave, New York, NY 10010
- Eataly Downtown 101 Liberty St, New York, NY
- Dolce at The Icon 450 Alton Road, Miami Beach, Fl.
- The Golden Hog at Key Biscayne
