La Scolca, Gavi dei Gavi, from their centenary celebrations to the phygital media relations in the Covid-19 era.
An example of effective global brand management rewarded by media and consumers.
Our relationship with Chiara Soldati began at Vinitaly 2018 when Making Business Happen was chosen from among other competitors to support the company in the celebration of 100 years in 2019. This was mostly due to our distinctive approach compared to other “communication” companies.
This important, prestigious task, that required a great deal of responsibility on our part, allowed us to coordinate the company’s communication and marketing team to strengthen their brand awareness, enhance Chiara Soldati’s leadership and support trade partners in over 45 countries.
In 2019, on the occasion of the centenary, we took care of the PR & media relations and the general coordination of the events, in particular the Gala Dinner at the MUDEC in Milan on 15 April 2019, with the gastronomic creations of Chef Enrico Bartolini, and the Grand Opening of the new cellar and lounge terrace at Tenuta La Scolca, on 24 May 2019.
With the first lockdown in 2020, we were among the first to experiment with digital tasting so as to maintain a direct connection with the media, trade partners and consumers so as to give more attention to authenticity, identity and “organic” coverage.
At the same time, we communicated in an innovative way their new wine experiences at the La Scolca estate with the La Scolca Wine Club Card; the opening of the e-commerce site, as well as other high-profile partnerships such as those with Ferretti Yacht and Bentley Milano.
In 2021, we have the launch of a new label “La Scolca” destined in particular for the
Russian, German, Ukrainian and Canadian markets as well as other new products.