Enjoy: It’s from Europe

With this campaign financed by the European Union, Making Business Happen USA partnered with Making Business Happen Italy for an amazing international program created to promote the European quality of Extra Virgin Olive Oil in the US.

WHAT WE HAVE DONE TOGETHER

Our goal was to spread awareness of the deep and intricate culture of olive oil to future chefs, bloggers/ influences, and distributors. The program we offered included cooking classes, tastings, and in store activities in the main gourmet shopping destinations such as Eataly in a roadshow that went from Chicago to Cambridge, New York and Miami. Events that took place in the program: Training classes that were held:

Chicago – The Ivy Room at Tree Studios
Cambridge – The Cambridge School of Culinary Arts
Miami – The Chaplin School of Hospitality & Tourism Management

Dinners that were held:

Chicago – The Ivy Room at Tree Studios
Miami – Dolce at The Icon South Beach

Instore promotions that were held:

Fresh Farms International 20 S Milwaukee Ave, Chicago
Fresh Farms International 5740 W Touhy Ave, Chicago
Fresh Farms International 8203 W Golf Rd, Chicago
Convito Cafè and Market Plaza del Lago 1515 Sheridan Road Wilmette, IL
Eataly Chicago 43 E. Ohio St. Chicago, IL
Eataly Boston 800 Boylston St, Boston, MA
Olive Connection 1426 Beacon Street Brookline
Eataly Flatiron 200 5th Ave, New York, NY 10010
Eataly Downtown 101 Liberty St, New York, NY
Dolce at The Icon 450 Alton Road, Miami Beach, Fl.
The Golden Hog at Key Biscayne