Enjoy: It’s from Europe

With this campaign financed by the European Union, Making Business Happen USA partnered with Making Business Happen Italy for an amazing international program created to promote the European quality of Extra Virgin Olive Oil in the US.


Our goal was to spread awareness of the deep and intricate culture of olive oil to future chefs, bloggers/ influences, and distributors.  The program we offered included cooking classes, tastings, and in store activities in the main gourmet shopping destinations such as Eataly in a roadshow that went from Chicago to Cambridge, New York and Miami.  Events that took place in the program:   Training classes that were held:
  • Chicago – The Ivy Room at Tree Studios
  • Cambridge – The Cambridge School of Culinary Arts
  • Miami – The Chaplin School of Hospitality & Tourism Management
  Dinners that were held:
  • Chicago – The Ivy Room at Tree Studios
  • Miami – Dolce at The Icon South Beach
  Instore promotions that were held:
  • Fresh Farms International 20 S Milwaukee Ave, Chicago
  • Fresh Farms International 5740 W Touhy Ave, Chicago
  • Fresh Farms International 8203 W Golf Rd, Chicago
  • Convito Cafè and Market Plaza del Lago 1515 Sheridan Road Wilmette, IL 
  • Eataly Chicago 43 E. Ohio St. Chicago, IL
  • Eataly Boston 800 Boylston St, Boston, MA  
  • Olive Connection 1426 Beacon Street Brookline
  • Eataly Flatiron 200 5th Ave, New York, NY 10010
  • Eataly Downtown 101 Liberty St, New York, NY
  • Dolce at The Icon 450 Alton Road, Miami Beach, Fl.
  • The Golden Hog at Key Biscayne