From the province of Abruzzo to international markets. The success story of the Pavone brothers’ “Italian aperitif”.


Rebranding | events and tradeshows representation | increase market share

A company leader today in the production of aperitif snacks with attention to the health and new food needs of international consumers (vegan & gluten free). Making Business Happen supported the rebranding stage by reconceptualising the graphic, format and packaging aspects that led to a repositioning in a new niche market, from GDO to vending machines. From 2014 to 2016 we closely coordinated the international  promotion of the brand, by supervising its international commercial development, and offering support by providing business-matching , scheduling appointments at networking events with potential buyers when the brand participated in national and foreign trade fairs. For example, in Cologne, for the ISM, we tested an innovative concept dedicated to importers, distributors, buyers who were “won over ” by Fox Bar Italia products, confirming the success of the project.