From producers of extra virgin olive oil of excellence in Tuscany, to promoters of a new concept & lifestyle Made in Chianti Classico so as to conquer international markets.
Gianni and Paolo are fourth generation of extra virgin olive oil producers who wanted to make their product known outside of Tuscany.
We worked together carefully on their Brand Equity Building, focusing on innovation and repositioning of the brand and its international commercial development.
Also thanks to the opportunities offered by subsidized finance and non-repayable loans, we accompanied the strengthening of this internationalization process, particularly by managing to identify trade partners in the US and EU markets.
Furthermore, we developed the Pruneti Extra Gallery and the Pruneti Lifestyle concept, with the definition of a concept store focused on communicating the culture of extra virgin olive oil in Greve in Chianti (Florence) with a healthy, natural and sustainable lifestyle linked to the brand Pruneti.
Today, Pruneti is a brand immediately recognisable for its authenticity and excellence and exports to many countries.